The Call: The Strategic Plan that Empowered San Diego Zoo Global to Lead the Fight Against Extinction

All of us in the zoo and aquarium community care about wildlife conservation and animal welfare. But how can we juggle the financial constraints of our organizations with the growing demands to help species in the wild—as well as the need to provide the best life possible for the animals in our care? Most of all: how can we get the buy-in we need from staff, board, and volunteers to make sure that all our oars are rowing together?

The Call: The Strategic Plan That Empowered San Diego Zoo Global to Lead the Fight Against Extinction explains how SDZG created a blueprint to make tough choices and to commit to them over time. Faced with the increasing rate of wildlife extinction, SDZG felt compelled to evolve into an organization that could make a significant impact on dwindling animal and plant species in the wild. The strategic plan provided the focus, prioritization and inspiration to mobilize thousands of employees and volunteers to rally behind a vision of leading the fight against extinction. You'll hear from board members, frontline staff, managers, and volunteers who experienced the highs and lows firsthand.

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